Almost Gameday
Goal
- Increase engagement during the playoffs
- Create a unique and consistent stream of content for fans to expect and look forward to before each playoff game
- Grow followers & potential customers
Strategy
- Utilize the vastly popular “Almost Friday” social media template created by the company, Friday Beers & Almost Friday Media
- Put our own twist on it to better represent the Mavericks brand, by using the phrase “Almost Gameday” & the font the franchise used during the 2021-2022 playoffs
- Post a carousel of highly emotional, pivotal, or memorable moments from the previous game a day before the next game with the “Almost Gameday” text attached
Content
Results
- Posts had an increase of engagement of over 200% compared to other content during the playoffs
- Gained over 2000 followers for the duration of the posts
Key Takeaways
- Using creative trends like “Almost Friday” to amplify messages proved to be a great way to capture parallel audiences