About Me

Don’t be afraid to get creative and experiment with your marketing.

Hard Working

Leading Expert

Hi, I’m Jake Wilkins, a digital strategist with over 4 years of experience building and scaling content-driven campaigns across leading sports and lifestyle brands. Equal parts strategist and creative, I specialize in connecting brand identity with fan culture to drive meaningful engagement and measurable growth.

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My Marketing Philosphy

Marketing Begins with Trust, Moves with Action, and Grows Through Community

Trust is the foundation — without it, no message resonates. Action builds on trust to create momentum. Community transforms these connections into long-term growth and brand loyalty.

How Trust Fuels Action and Builds Lasting Communities

When audiences trust a brand, engagement becomes natural. That trust fuels action — inspiring purchases, loyalty, and advocacy. But true success comes when those individual actions evolve into a thriving community. Great marketing nurtures this cycle by creating authentic experiences, driving participation, and building lasting relationships. Brands that prioritize trust, encourage meaningful action, and invest in community don’t just earn attention — they earn a place in people’s lives.

How Does It Work

I Have Been Featured In:

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MY JOURNEY SO FAR

 

Digital Marketing Manager

All Racquet Sports / adidas Pickleball & Padel — Fort Myers, FL
May 2023 – Jan 2025

  • Built @adidaspickleball from niche to nationally recognized, growing followers 700%.

  • Managed E-commerce sales and marketing for website and Amazon.

  • Built performance reports to optimize creative direction and campaign results.

  • Led cross-functional activations to align creative with marketing goals.

  • Launched UGC campaigns and ambassador programs to boost community interaction.

E-Commerce & Social Media Coordinator

Dallas Mavericks — Dallas, TX
March 2022 – May 2023

  • Managed paid and organic campaigns for @dallasmavsshop across key platforms.

  • Partnered with creative and marketing teams to launch company wide marketing efforts.

  • Delivered performance dashboards using Google Analytics and Meta tools.

  • Crafted messaging tailored to both brand tone and fan voice

  • Awarded 2022 Rookie of the Year

Marketing Coordinator

Dallas Mavericks — Dallas, TX
Oct 2021 – March 2022

  • Executed push, email, and social campaigns across digital platforms.

  • Partnered with creative studio to launch storytelling content.

  • Drafted briefs and managed marketing timelines for internal team

  • Produced the “Mystery Gift” campaign, winner of a Community Impact Award

Education

High Point University — High Point, NC
Bachelor of Business Administration, Minor in Marketing
Student Government Rep – Sports Management Club
Graduated: May 2020

Certifications

  • Google Analytics Certified – Google

  • Workflow Specialist – Asana

  • 100-Hour Digital Marketing Certificate – Udemy (27 courses in 1)