On-Court Product Shoot
Goal
- Promote the @dallasmavsshop social page with exclusive location content on the homecourt floor
- Increase sales of heavy in-stock product
- Elevate content on the page to bring in more followers
Strategy
- Identify products that look good and need boost in sales
- Take images of intriguing spots on the court (ex: jersey on top of Dirk Nowitzki’s silhoutte
- Post throughout summer (slow period) with summer and collection based captions
Content
Results
- On average, sales increased by over 20% within 72 hours after post
- Customer comments provided positive feedback on the content
Key Takeaways
- Fans enjoyed the off-season content and were reminiscent of the playoffs that had just concluded
- This campaign sparked conversation and conversion of products posted
- Overall, I learned that it was a great way to keep fans interested in order gear and enjoyed seeing more in-person content