New Arrivals
Goal
- Promote new products to boost initial sales
- Diversify content away from just player and lifestyle model images
- create clean, compelling graphics to elevate the look and quality of the items promoted
Strategy
- Work with design team to make background templates
- Create own variants to tweak to specific items
- Track new arrivals and create graphics for key new items or center pieces of new collection
- Mix content in with regular scheduled content
Content
Results
- On average, these posts had 55% higher engagement than the lifestyle image content
- Items posted had an average of 35% boost to traffic and sales within 72 hours of post
Key Takeaways
- Diversifying content and mixing static graphic content proved to be well recieved by followers