NBA75 Raffle
Goal
- Raise Money for the Mavs Foundation
- Communicate to fans our charitable efforts as an organization
Strategy
- Work with Social team,Email Marketer, TV Marketer, and Arena Op’s team to have assets ready for launch to promote across multi-channels
- Create a Paid Social campaign to reach further to all fans within the USA
- Post raffle content throughout the months of December and January to keep on top of fans minds
- Create an in-arena activation that will be at every homegame, featuring the signed top prize, (Team signed ball)
- Use gameday marketing efforts to push the raffle and increase participation/donations
Content
Results
- Raised over $50,000 for the Mavs Foundation
- over 1,000 participants in the raffle
Key Takeaways
- This campaign shows the power of a Win-Win marketing strategy where we were able to offer high value memorabilia and discounts and in return we were able to raise a tremendous amount for charity.