City Edition
Goal
- Create hype and convert sales for the yearly new City Edition Jerseys & Collection
- Promote collection on web, email, social, in-arena, and at events
Strategy
- Prep website and social with launch assets
- Work with Email Marketer, TV Marketer, and Arena Op’s team to have assets ready for launch to promote across multi-channels
- Post launch content created in-house on launch day
- Follow launch with supplementary content like static graphics, lifestyle and pro photoshoots
- Launch co-branded gear with local vendors like “TrueBrand”
- Use gameday marketing efforts to push collection throughout the season (email, in-arena ad’s, social, TV Spots
Content
Results
- Sold out on pre-order gear in the first 2 weeks
- City Edition content had over 55% higher engagement over other collection posts throughout the season
Key Takeaways
- This was my first campaign working with 4-5 different departments to execute effectively it taught me how important working together and being on page with all parties are