Mystery Gift
Goal
- Raise Money for Charity (Mavs Foundation)
Strategy
- Create Campaign on TradableBits
- Fans who pay $100 to the mavs foundation, are able to redeem a randomly selected “mystery gift” of Mavs memorabilia
- Work with Email Marketer, TV Marketer, and Arena Op’s team to have assets ready for launch to promote across multi-channels
- Utilize web,email, social, and in-game assets to continue to promote the campaign through the holiday season
Content
Results
- Sold out of all mystery gifts (over 250 items or over a $25,000 value)
Key Takeaways
- This campaign won “Best Philanthropic Campaign” for Tradable Bit’s yearly awards
- Similar to NBA75 Raffle, it shows how impactful a win-win strategy can be for the brand and customers