All For One
Goal
- Honor HOF player Dirk Nowitzki
- Sell out of collection
- Grow followers & potential customers
Strategy
- Prep website and social with launch assets
- Work with Email Marketer, TV Marketer, and Arena Op’s team to have assets ready for launch to promote across multi-channels
- Post launch content created in-house on launch day
- Follow launch with supplementary content like static graphics, lifestyle and pro photoshoots
- Use gameday marketing efforts to push collection throughout the season (email, in-arena ad’s, social, TV Spots
Content
Results
- Sold out of arena inventory on launch day
- Sold over 75% of all web inventory in first week
- Increased followers by over 1,000 during launch week
Key Takeaways
- This campaign showed how important it is to honor, respect, and celebrate people and products that bring people to your brand (Dirk Nowitzki)
- It also showed how important it is to mix traditional and digital marketing together to help grow your brand and increase sales