Dick's Sporting Goods
Goal
- Increase sales at Dick’s Sporting Goods
- Show customers and clients that we work with big, reputable companies and put in extra effort to convert sales for our clients
- Get paddles in peoples hands to help grow the brands popularity
Strategy
- Launch product on Dick’s Sporting Goods’ website & in stores
- Plan a demo tour across all of florida at courts where a dick’s sporting goods is within 5-10 miles
- Promote the tour and when interacting with players, direct interested customers to their local dick’s to purchase
- Create supplementary content of paddles sold at Dick’s to further tie us to their brand
Content
Results
- Received positive feedback from Dicks Buyer
- 20% boost to Dick’s web sales during the demo tour
- Players that tried the paddles were surprised and we educated over 500 different players that adidas makes paddles and pickleball gear
Key Takeaways
- This was a great way to help legitimize the adidas brand in the pickleball space
- Bringing digital marketing to in-person activations worked great, we had a vast amount of people show up to the courts due to our posts letting them know the event was taking place at their local court