Sunday Stories
Goal
- Connect fans with the pros
- Create a more in-depth social page with a well mix of product, play, and pro
- Give followers consistent content so they can begin expecting certain content regularly, creating more opportunities for higher engagement
- Grow social following
Strategy
- Create a list of 20-30 questions to ask our pro’s
- Record the full “interview”
- Chop interview’s for each pro into 10-15 short-form content videos
Content
Results
- Gained over 800 followers from these posts
- Successfully diversified social content and brought in new audiences
Key Takeaways
- Adding the content brought more fans to the page
- Fans began to root and look forward to our pro’s matches more often, and celebrated their victorys hard