Tips & Tricks
Goal
- Bring more diverse content to @adidaspickleball’s social
- Be a source for newer players to learn new skills, or details to improve their game
- Gain followers and more trust from current followers that we know pickleball
Strategy
- create 12+ tips and tricks videos to post on Tuesdays bi-weekly for 6 months
- utilize our ambassadors to help grow their brand and ours
- bring pro player in for some videos for higher engagement and trust from the tips
- Mix entry level and higher level tips into the videos to attract different skill level players
Content
Results
- On average, a 10% engagement rate increase
- Helped grow @adidaspickleball & ambassador accounts followers to elevate them and us as a trustworthy source of pickleball skills
Key Takeaways
- This campaign was a great way to show how important being a source of knowledge is for a new sport with thousands of new players starting out each and every day